Liquid Death: The $700M Water in a Can 💦

5 mins

In an era where even mundane products can become iconic through the power of branding, Mike Cessario's journey from Netflix creative director to the founder of Liquid Death offers an intriguing lesson in the art of marketing. How does a brand manage to sell over $100 million worth of canned water? Let's dive into the unconventional world of Liquid Death.

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