PRIME: How Logan and KSI beat Gatorade 🧃

3 mins

Logan Paul and KSI achieved massive success by creating PRIME Hydration, a drink that earned $250 million. They identified the problem of a lack of quality hydration drinks in the market, collaborated to develop their own, and leveraged their influence to create a viral sensation. Here’s how you can follow in their footsteps

Step 1: Identify the Problem

What pain point can your digital product address?
Are there existing solutions in the market that are not satisfying customers' needs?

Step 2: Innovate Your Solution

How can you differentiate your product from competitors?
What unique features or aspects will make your product stand out?

Step 3: Start Small

What essential features can you include in your Minimum Viable Product (MVP)?
How can you quickly launch to gather feedback from early users?

Step 4: Leverage Your Skills & Network

What skills do you possess that can contribute to the product's development?
Can you collaborate with influencers or experts in your industry?

Step 5: Create an Engaging Brand Story

What values or emotions do you want your brand to convey?
How can you craft a compelling brand story that resonates with your target audience?

Step 6: Embrace Unique Marketing Tactics

What creative marketing strategies can you use to grab attention?
How will you utilize social media to engage with potential customers?

Step 7: Monitor, Iterate, and Adapt

What key metrics will you track to measure your product's success?
How will you gather feedback from users and use it to improve your product?

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